CCOVI helping to put Niagara on map as world-class wine destination
When the Wine Marketing Association of Ontario (WMAO) brought a group of influential sommeliers to Niagara to showcase the local wine industry, a stop at Brock’s Cool Climate Oenology and Viticulture Institute was a must.
Visiting from the U.K. and Sweden, the four wine experts were brought to campus in January by Magdalena Kaiser, Director of Public Relations — Marketing & Tourism at WMAO, in order to highlight the institute’s role in helping to raise the profile of Canadian wine. With its rich history and deep ties to the local industry, CCOVI serves as a great introduction to the industry as a whole, she said.
“I have found that organizing a visit to CCOVI at the start of a trip to visiting international sommeliers is a great way to showcase Ontario’s wine region,” Kaiser said. “It provides insight on the commitment by our industry to quality wine and also shows the collaborative nature of our industry.”
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